– Privately held loyalty and customer engagement company recognized for its strategy, capabilities, customer feedback, including ability to connect global strategy with local execution –

TORONTO, Oct. 27, 2026 /CNW/ -- Bond, the global, customer intelligence-driven engagement company, has been named a Leader in The Forrester Wave™: Loyalty Services, Q4 2026. Bond believes this recognition underscores its sustained performance and fifteen years of participation in the independent research firm's evaluations. According to the report, "Bond's solid vision is rooted in building growth and intelligence ecosystems for their clients to help them shift from 'small L' program loyalty to 'big L' brand loyalty." Forrester also notes that Bond is "a strong fit for enterprises seeking a loyalty and CRM partner that blends intelligence, behavioral science, strategy, and execution across complex ecosystems," and that customers praise Bond's "ability to connect global strategy with local execution."

"We believe this recognition reflects one simple truth: the customer relationship is the center of how brands grow. Customers don't see a difference between a loyalty program, and a brand's emails, app, employee interaction, or service, and neither should the brands that serve them," said Morana Bakula, President & CEO, Bond. "Connected loyalty is bigger than points; it means growing lifetime value, keeping the best customers longer, and using what known customers reveal to find more customers like them. That is the work Forrester evaluated: loyalty, CRM, and customer intelligence operating as one growth engine, and, for us, it's a perfect reflection of the value we aim to create for our clients."

The Forrester Wave™ is Forrester's evaluation of the top vendors in the market, based on a rigorous, transparent methodology that includes detailed questionnaires, executive briefings, case studies, and interviews with reference customers. The Loyalty Services, Q4 2026 evaluation assessed seven providers across their current offering and strategy. Among them, only two were named a Leader.

Bond continues to set the pace in the loyalty industry, broadening the definition to one that better reflects what customers value. "Loyalty at Bond has always been more than a points program; it's a business growth strategy that connects customer intelligence, emotional engagement, and value creation. Being named a Leader in Loyalty Services adds to an already eventful year for Bond, and, we believe, speaks to our leadership, capabilities, and impact in the industry," added Morana Bakula. Bond recently acquired Armadillo, a UK-based, award-winning CRM marketing agency, deepening its CRM craft and further expanding its European footprint to support global brands in building connected loyalty.

"Programmatic loyalty is under pressure from every angle: members are active in only half of the programs that they join, and that number hasn't moved in a decade," added Sean Claessen, Chief Strategy Officer, Bond. "The next S-curve isn't more points. It's connectivity and intelligence… it's a wider value exchange that makes loyalty relevant across more of a customer's life and feeds into everything from acquisition to retail media. That's the vision Forrester evaluated, and it's the work we're doing with clients every single day."

Previously, Bond was recognized as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025 for its loyalty platform technology, making Bond one of the few companies that Forrester has assessed on both the technology and services sides of loyalty. Whether powering programs on its own platform or connecting the technologies that brands already own, Bond's approach is the same: loyalty strategy and the systems that deliver it, working as one. The 2026 recognition as a Leader reaffirms Bond's ability to help organizations achieve this.

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About Bond

We build bonds. Bonds build growth.

Bond is a global, customer intelligence-driven engagement company that creates growth by building lasting connections between brands, their employees, and their customers. Powered by Bond Intelligence, we use behavioral science and data to design and run engagement programs that strengthen loyalty, increase advocacy, and grow customer value over time. Bringing together strategy, design, creativity, advanced analytics, and AI-driven technology, Bond delivers best-in-class engagement solutions built to perform—turning insight into action, and data into measurable results. This expertise also powers Bond's annual Loyalty Report, which transforms 35 million data points benchmarking nearly 400 programs across more than 20 categories into actionable insights that help brands build lasting loyalty and drive growth. With offices across North America and Europe, Bond partners with both aspiring organizations and Fortune 1000 companies to solve real business problems and deliver impact at every moment. For more information, visit www.bondbl.com.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester's objectivity here .

SOURCE Bond Brand Loyalty ULC